Controversial WhatsApp update will bring ADVERTS to the popular messaging platform in the New Year 


In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines. At the time, Facebook also launched itsWhatsApp API and told the New York time it would begin showing ads directly in the WhatsApp Status feature next year.

WhatsApp is all set to introduce advertisements for the million of its users across the world. The controversial move to monetise the platform is in contradiction with the promise its original founders had made in 2012 when they assured its users to never use ads. This has irked many WhatsApp users who believe that the app will now be flooded with ads just like other platforms, including Facebook, YouTube, and Twitter. Confirming the development, WhatsApp Vice President Chris Daniels had recently said that the company would soon introduce 'Status ads' for the app. "That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp," he had said.

WhatsApp Status was launched early last year as a knockoff of the Stories feature found in Instagram and Snapchat. It has since become very popular, even surpassing snapchat usage. The feature allows you to add a combination of text, photos, and videos to your profile, which are encrypted in the same way as your messages. Status updates are visible to your contacts for 24 hours before they disappear.


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